Should You Lot Renew Your Vrbo Listing?

Short answer: Probably

Each twelvemonth you'll endure faced amongst evaluating whether to pay the increasing renewal fees from the major opor-garai rental listing sites. I've shared before, inward a postal service about How to Advertise your Vacation Rental property, our ain personal results from the diverse listing sites. Since it's that fourth dimension of twelvemonth for us to renew, I idea I'd percentage our latest analysis.

This fourth dimension I'm showing it trended over the 4 consummate years that we've operated our Sunset Beach Bliss opor-garai rental. The nautical chart shows what pct of our cyberspace income (not release of bookings) for each twelvemonth came from each source. And inward this nautical chart I'm counting cyberspace income for the twelvemonth that the invitee checked-in, non necessarily when they booked.

One affair that stands out is that our income from the major listing sites - HomeAway, VRBO as well as VacationRentals - are all declining equally a pct of our overall income. Most notably, VacationRentals completely struck out for us inward 2012! Fortunately for VacationRentals, nosotros already accept some 2013 bookings that came through them, then I accept renewed.

Also, it's noticeable that our ain website (purple inward the nautical chart above) as well as the amount of bookings coming from previous guests or referrals from previous guests (green) accept both increased significantly. I've written earlier well-nigh the importance of Delighting Guests to generate Repeat Bookings as well as likewise what's involved inward Setting upwardly a Vacation Rental Website.

We've decided to renew each of HomeAway, VacationRentals as well as VRBO this year. And we're pleased amongst our results from them. But we're likewise hopeful that over fourth dimension our ain spider web site as well as previous guests volition proceed to generate a growing pct of our bookings.